Vodafone Fashion Photography

Vodafone McLaren Mercedes F1′s Lewis Hamilton and Jenson Button are used to being in the centre of attention when it comes to photo-shoots. But what happens when you reverse the roles and turn them into fashion photographers instead?

That’s exactly what Vodafone did: a photo-shoot with a twist. The clever strategy from Vodafone is raking in channel views. First, it was getting the star drivers instead of the technical team to fix their race cars . Now we have them shooting photos instead of being in them. The video showcases the two top drivers discovering their wacky and creative flair, from selecting the wardrobe for the models to taking the final shots themselves. The star effect, as well as the surprise twist in the shoot, gives this video a refreshing view.

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