Whole Foods Parking Lot

As the rap goes, it’s getting real in the Whole Foods parking lot. Fog and Smog, the creators of this video, insist that it is not some sort of infomercial. The idea originated from everyday life, squaring off with some dude to find a parking space, and picking up items in a supermarket advocating natural and organic foods, all in the name of fun.

Sometimes the negative attributes of your brand can be put to your advantage, just as how this video is intuitive, honest, and struck a universal chord with Whole Foods shoppers. What cute little shopping carts they got.

No Youku video available for this one.