The BMW Challenge

First, it was skidding through concrete walls. Now, it’s on the world’s highest helipad. With a series of videos showcasing the BMW 1 Series M Coupé challenging high-risk skids and drifts, who knows where the marketing team of BMW Canada would place the driver next.

All the anticipation behind the next video is driving upload views on Youtube. As such, a video can go viral because of the sum of its parts, and doesn’t have to be just one singular video. BMW is certainly taking each skid challenge to greater heights, and with it, it’s video upload views as well.