Not just a Burrito

Pesticides, chemical fertilizers, genetically modified food, and overgrown chickens that never got out of their packed cages. If this sounds unappealing then you are with Chipotle, which advocates food with integrity. A reason why they actually came up with a short animation film illustrating the demise of our current food system, well complemented by country music legend Willie Nelson performing “The Scientist” by Coldplay. The video stirs thoughts and emotions in viewers’ minds and makes them question how far we have really come in understanding what we put into our mouths everyday.

The Chipotle Cultivate Foundation is a non-profit organization established by Chipotle Mexican Grill. It advocates that delicious and affordable food can be produced without exploiting the farmers, animals and environment. This is exemplified with great impact in their animation video. So next time you take a bite into their burrito, you will taste a part of human consciousness that makes this world a better place.

No Youku video available for this one.