Social Media Optimization

So you have a presence on the popular social networks. It started out OK (maybe even great) but now the growth of your fan base is slowing down. People aren’t engaging anymore, not even your own employees. On top of that, management is starting to ask the tough questions – like “what exactly is the ROI on our social media channels?”.

 

It’s time for a Social Presence Makeover.

 

We talk to brand managers all the time, and the above scenario is so common that we’ve developed a special treatment course to help brand managers optimize their return on investment in social media channels.

 


Here is a summary of what we do in the Makeover: 

 

• To start, we do a Social Brand Audit to identify the strengths and weaknesses of your current presence.

• Next, we develop your Social Media Brand Vision to understand the head, heart, and soul of your brand – three elements that collectively represent what the brand is, both internally to itself and externally to the world.

• Then we bring everyone (management included) onto the same page by presenting the Audit results and the Brand Vision. The objective here is to get you the approval you need.

• We also train your extended team on how to communicate using Peoplespeak, not PRspeak.

• We put tools and processes in place so that you will have the structural pieces to sustain your efforts, including a ongoing social media engagement calendar.

• And if necessary, we’ll recommend (and implement, if you want) a bootstrapping campaign to ensure you have a successful launch of the Makeover.

So there you have it – a short, meaningful course of treatment to inject life into your social channels.

It’s Botox for your Social Presence.