Travel Daily News features Circos Brand Karma
Jul21

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Travel Daily News features Circos Brand Karma



Posted by
on Jul 21, 2010 in Press

This article emphasizes the importance of traveler hotel reviews, and showcases Circos Brand Karma’s newly developed metrics, featured by Travel Daily News (June 21st, 2010).
Please click here for the online article.
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Traveler hotel reviews have become central to the online hotel shopping process. It is increasingly important for hotels to monitor online reviews and benchmark their activity against their competition.

This article also showcases PhoCusWright’s partnership with Brand Karma by Circos to develop two key metrics to help hotels gauge their performance on traveler reviews – Buzz and sentiment (STAI).

Travel Daily News International is a valuable resource for the tourism professional around the world. It is daily updated with news, interviews, research articles, surveys, upcoming events, researches and studies and a 50.000 pages archive of the above, on all tourism sectors worldwide. According to Google Analytics TravelDailyNews International has around 53.000 unique visitors per month.