PhoCusWright partnership releases latest report for 2011

This press release highlights the new report released by PhoCusWright and Circos Brand Karma titled “Social Media in Travel 2011: Traffic, Activity and Sentiment”, featured by PhoCusWright (July 14th, 2011).
Please click here for the online article.
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“Social media and social content are no longer a trend in online travel. They are pervasive and essential components of the traveler search-shop-buy process,” says Douglas Quinby, senior director, research at PhoCusWright.

The latest report examines the role and impact of social media and content on the online travel ecosystem. It focuses on how social media influences the major online travel categories, and highlights the implications for travel companies.