Brand Karma Supports Research on Emotional Expressions VS Recommendations

This article on Hospitality Net examines the relationship between recommendations and sentiments expressed in user generated content (UGC) on review sites such as Tripadvisor. Brand Karma is proudly supporting this research project being done by professors at EHL (Ecole Hoteliere Lausanne).

EXCEPT – This article is part of wider research project funded by HES SO (An Exploration of Social Media on Hotel Buyer Behaviour (pre and post purchase) – the role of RELEVANCE and RECALL) which is also supported by Brand Karma. The main objective in this extract is to share the preliminary results and address the question: What emotional expressions (on Tripadvisor) evoke recommendation in luxury/ 5 star hotel?

You can read the full article here.