Having recently grounded the entire fleet of planes globally, Qantas Airlines started a Social Media campaign, asking passengers to share what is their dream luxury inflight experience. It appears as it they forgot the heartache & headache that they caused innocent passengers. Read on to see how thi

Brand Karma is supporting a research project which examines the relationship between emotions and recommendations on sites such as Tripadvisor. This article from Hospitality Net is part of a wider research project being done by EHL (Ecole Hoteliere Lausanne).

QR codes are shaping up to become a big player in 2012. Today, we take look at some of the coolest QR code campaigns and interesting ways to implement them.

A look at how social media impacts Revenue Management. We explore early stage best practices and how a social media analytics tool can provide the insights to make intelligent revenue management decisions.

Morris Sim unveils Brand Karma Express Editions - a free version of our social media analytics tool - at WIT 2011 in Singapore.

Brand Karma Express Edition enables hoteliers to monitor, analyze, and act on social media with industry-leading sentiment analysis and workflow management.

With everything that's going, what could happen in the future with creators of social media, the content they create, and the consumers who absorb it all?

An overview of the most important reports to DOSMs in Brand Karma Analytics, this article continues our series on Making Social Media an Asset for Your Hotel

Social media meets hotel sales & marketing. Why it matters to DOSMs and marketing managers, and how to turn it into ROI for your hotel

How hotel Operations Directors can get the most out of Brand Karma Analytics. In this article we explain the reports and applications most important to a hotel's operations department.

A look at the impact of social media on hotel operations, we explore the relationship between solicited and unsolicited guest feedback and instruct hotels on how to properly use social media to make operational improvements.