Strategic Consulting & Training

Businesses typically hire consultants to get stuff done when they don’t have the expertise internally. We get this – particularly as it relates to brand management in today’s digital space. You need an airtight strategy before you execute.

 

We have a special team of people at Brand Karma called Strategy Consultants – their job is to help brand managers craft a winning strategy to engage in this space. But it’s not easy to become a Strategy Consultant at Brand Karma. Every single person carrying that title has been rigorously trained and battle-tested (shadowing a Master Consultant in the field and at the office) so that we can be sure they know what they’re doing. We admit that many don’t make it through our training program… but because we take your business seriously, you have our word on the capabilities of our Strategy Consultants.

 

So what do our Strategy Consultants do? In a nutshell, they increase profitability for our clients. They do this by either:

1) increasing revenue at the same cost,

2) maintaining revenue at a lower cost, or

3) increasing revenue at a lower cost.

…Of course, number 3 is what we like best and what we always strive for.


How does our team do this?

Here’s a summary of our most commonly requested consulting work:

 

•To prepare your business for entry into the new media world, our Strategy Consultants will prepare a customized training program for you, your peers, and your managers so that you have all the support and buy-in you’ll need to engage online.

 

 • To optimize your business, our Strategy Consultants will diagnose what’s working and what’s not by analyzing your data, drawing insights, recommending a plan and implementing it within your constraints and budget.

 
• To develop new markets, our Strategy Consultants will discover and define new segments by studying your brand, your competition, and your relevant demographics and trends to deliver a proposal that you can take to your management to obtain approval for new investments.

 

 • To increase awareness at the lowest cost of customer acquisition, our Strategy Consultants will help you identify and target your most profitable customers, ideate and execute WOW campaigns, and transfer the expertise into internal best practices for your team.

 
• To make your business more competitive, our Strategy Consultants will help you maximize the potential of your brand by doing any and all of the above (whatever is relevant).

 

Regardless of how we engage with our Consulting clients, our philosophy is that we succeed when your team can do this stuff without us. You see, we don’t want to overstay our welcome. A solid strategy should last for years, and it’s more cost effective for you to maintain it than for us to do it for you. Building your internal knowledgebase on how to execute successfully in new media is core to what we do. Our job is to accelerate the speed in which you get there. Safely, of course.

To discuss Strategy Consulting & Training opportunities for your brand, please get in touch with us.