Spotlight

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Amy’s Baking Company On How To Best Mishandle A Social Media Crisis

Is any publicity better than no publicity? Amy’s Baking Company gives a real-time example of earning publicity through a very public social media meltdown.

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Who Wears The Pants In Travel And Social Media? Hint: It’s Not Men.

The Chinese and the wealthy aren’t the only traveler segment that hotels should note as women increasingly dominate social media and travel decision-making.

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