Spotlight

Is any publicity better than no publicity? Amy's Baking Company gives a real-time example of earning publicity through a very public social media meltdown. Read more »

The Chinese and the wealthy aren't the only traveler segment that hotels should note as women increasingly dominate social media and travel decision-making. Read more »

After Burger King and Jeep's Twitter accounts were hacked, the idea seemed like a viral marketing trend. But just how well did it work out for this brand? Read more »

It can cost $4 million for 30 seconds of airtime during the Super Bowl, or it can cost $0. Find out how one brand mastered the art of engagement for free. Read more »

Ready for the 49ers vs. the Ravens in Sunday's Super Bowl? Here's how Facebook data can ensure you're celebrating with the right friends and fans. Read more »

The White House's cheeky response to a Death Star petition highlights five steps companies can take in interacting and responding to their own customers. Read more »

CNN Travel might get a lot of things right, but their coverage of the world's best metro systems has one bewildering absence: the Taipei Metro. Read more »

Waves of Chinese tourists are expected to travel this year, a tourism trend that hotels should maximize. Here are some tips for hotels to adapt. Read more »

Now that Myanmar has made your top travel list for 2013, what exactly should you see? Our consultant Zinnia, who's from Myanmar, offers these suggestions. Read more »

As Myanmar becomes a top travel destination, tourists and tourists-to-be should practice responsible tourism by respecting local customs. We tell you how. Read more »

With increasing democratic progress and Obama's recent historic visit, Myanmar has commanded attention as an up-and-coming destination, but is it ready? Read more »

Twitter and Instagram are no longer on friendly terms. Today, both rolled out its own revamped photo-sharing experience. What does this mean for its users? Read more »

One biting Yelp review has recently come under fire by the very business it criticizes, bringing to light the power of reviews to make or break a business. Read more »

Lonely Planet named Taiwan as one of the top travel destinations for 2012. We give 10 reasons why that title should last through 2013. Read more »

Bilbo Baggins isn't the only one searching for gold. With The Hobbit's premiere, New Zealand shows once again how a film can jumpstart a country's tourism. Read more »

Travelers of late have skipped attractions in favor of buying luxury goods. As shopping tourism continues to grow, hotels can now reap the benefits too. Read more »

Singaporeans are emotionless, says a Gallup poll. We beg to differ - and throw in a mood-changing idea to top that. Read more »

Shangri-La Hotels and Resorts releases their mobile app putting their brand into consumers' hands. Read more »

China going through a leadership transition? This calls for an infographic! Read more »

We break down Airbnb's newly released feature, Neighborhoods. Read more »

QR codes are shaping up to become a big player in 2012. Today, we take look at some of the coolest QR code campaigns and interesting ways to implement them. Read more »

The world's biggest reality game on the iPhone transformed Stockholm city into a living game board. Read more »

Fabio and his hair, wrinkles, and age-defying muscles replace Mustafa as the new Old Spice guy. Absurdity, grammatical errors, and waves of "dislikes" ensue! Read more »

Bikini-clad women, sensuous curves and lustful stares. Racy advertising - does it really work? Read more »

Trick shots in sports are generally very entertaining to watch. However, when it comes to deciphering the authenticity of it, will staged videos work for a marketing campaign? Read more »