A look at how social media impacts Revenue Management. We explore early stage best practices and how a social media analytics tool can provide the insights to make intelligent revenue management decisions.

With everything that's going, what could happen in the future with creators of social media, the content they create, and the consumers who absorb it all?

An overview of the most important reports to DOSMs in Brand Karma Analytics, this article continues our series on Making Social Media an Asset for Your Hotel

Social media meets hotel sales & marketing. Why it matters to DOSMs and marketing managers, and how to turn it into ROI for your hotel

How hotel Operations Directors can get the most out of Brand Karma Analytics. In this article we explain the reports and applications most important to a hotel's operations department.

A look at the impact of social media on hotel operations, we explore the relationship between solicited and unsolicited guest feedback and instruct hotels on how to properly use social media to make operational improvements.

Why does social media really matter to a hotel's business? The first article in our series on linking social media to operations, sales, marketing, and distribution

Nowadays, everyone is going Green. Should your hotel jump onto the Green bandwagon?

Who are Outliers and why do they matter? In this post, Morris reveals a few surprising things about TripAdvisor reviewers who are Outliers.