In an interview with Marco Saio from EyeforTravel, Morris spoke about social media ROI for the travel industry.

Brand Karma is supporting a research project which examines the relationship between emotions and recommendations on sites such as Tripadvisor. This article from Hospitality Net is part of a wider research project being done by EHL (Ecole Hoteliere Lausanne).

Morris Sim unveils Brand Karma Express Editions - a free version of our social media analytics tool - at WIT 2011 in Singapore.

Brand Karma Express Edition enables hoteliers to monitor, analyze, and act on social media with industry-leading sentiment analysis and workflow management.

In this magazine article, Morris explains how can we establish and maintain personal networks through social media in the age of Web 3.0 as well as how can we utilize "invisible" personal networks to our advantage in our professional and personal lives.

The latest report examines the role and impact of social media and content on the online travel ecosystem.

There are over 5,000 hotels in the world, and he knows exactly what their guest sentiments are. A Taiwan-born Microsoft engineer by training, Morris Sim combines the technology of text mining and linguistic analysis to create a system that allows hoteliers to accurately understand the data beyon

Mario Jobbe delivers a Keynote presentation at the HSMAI South East Asia event and introduces some key forces impacting travel distribution today.

In this article, Morris shares during in Web In Travel 2010 why it is necessary for brands to cultivate strong brand value first before jumping onto the social media bandwagon.

Travel leaders will soon gather in Bangkok on 7 September 2010 to discuss the latest trends in travel distribution and marketing that are affecting the Thai travel industry. Morris from Circos Brand Karma is invited onto the panel for discussion.

Hotel review activity varies significantly by brand and star category. Circos Brand Karma partners with PhoCusWright to develop metrics to help analyse them.

More than ever, the centre of attention lies with the consumer, and WIT 2010 Conference brings together renown speakers to discuss and have conversations about the issue affecting the travel industry.