Press

Keynote talks, discussions, clinics, and a booth. See what we're up to at WIT 2012 this year. Read more »

Mario Jobbe's presentation titled “Social Media: Is it more than just participating in Facebook & Twitter?” explored the value of developing social media strategies, from being accessible and inclusive, to being able to sell the expertise, have a measurable return on investment and the importance of constantly reviewing new sites and opportunities. Read more for a recap of the first ILTM Americas event. Read more »

Brand Karma works with PhoCusWright on the latest edition of the Social Media in Travel report Read more »

Launches on-demand Blackbook reports packed with performance insights from online reviews and social media data Read more »

Circos Brand Karma makes it to the final cut in Red Herring's 2012 Red Herring 100 Asia Award Read more »

Mario joins a panel of travel experts in TnoozLIVE's webcast on August 29, 2012, co-produced by WIT, ITB Asia and ITB Academy. Read more »

An educational seminar will be held at this year's ILTM Americas event by Mario Jobbe. Read more »

ehotelier sits down with Jamie Pagel, Circos.com SVP, to talk about the importance of social media and analytic data for hoteliers and how Brand Karma leverages on this data to turn it into revenue for its clients. Read more »

Mario Jobbe serves as a panelist on the Travel Weekly Hawaii Leadership Forum to be held on May 24, 2012 at the Moana Surfrider, A Westin Resort & Spa. Read more »

Morris gives his best practices to travel industry pros on using social media at the 2012 HTNG North American Conference Read more »

Brand Karma shows their support to Young Hoteliers. Read more »

Yeoh Siew Hoon, editor and founder of Web In Travel, and Morris Sim, CEO and co-founder of Circos Brand Karma, will host a workshop covering trends and practices for leveraging the upcoming wave of tourism from China. Read more »

In an interview with Marco Saio from EyeforTravel, Morris spoke about social media ROI for the travel industry. Read more »

Brand Karma is supporting a research project which examines the relationship between emotions and recommendations on sites such as Tripadvisor. This article from Hospitality Net is part of a wider research project being done by EHL (Ecole Hoteliere Lausanne). Read more »

Morris Sim unveils Brand Karma Express Editions - a free version of our social media analytics tool - at WIT 2011 in Singapore. Read more »

Brand Karma Express Edition enables hoteliers to monitor, analyze, and act on social media with industry-leading sentiment analysis and workflow management. Read more »

In this magazine article, Morris explains how can we establish and maintain personal networks through social media in the age of Web 3.0 as well as how can we utilize "invisible" personal networks to our advantage in our professional and personal lives. Read more »

The latest report examines the role and impact of social media and content on the online travel ecosystem. Read more »

There are over 5,000 hotels in the world, and he knows exactly what their guest sentiments are. A Taiwan-born Microsoft engineer by training, Morris Sim combines the technology of text mining and linguistic analysis to create a system that allows hoteliers to accurately understand the data beyond guest satisfaction and to pinpoint the sentiment behind their brand. Read the translated article from BusinessWeekly.com/tw inside. Read more »

Mario Jobbe delivers a Keynote presentation at the HSMAI South East Asia event and introduces some key forces impacting travel distribution today. Read more »

Web In Travel 2010, Morris shares why it is necessary for brands to cultivate strong brand value first before jumping onto the social media bandwagon. Read more »

Travel leaders will soon gather in Bangkok on 7 September 2010 to discuss the latest trends in travel distribution and marketing that are affecting the Thai travel industry. Morris from Circos Brand Karma is invited onto the panel for discussion. Read more »

Hotel review activity varies significantly by brand and star category. Circos Brand Karma partners with PhoCusWright to develop metrics to help analyse them. Read more »

More than ever, the centre of attention lies with the consumer, and WIT 2010 Conference brings together renown speakers to discuss and have conversations about the issue affecting the travel industry. Read more »

In this press release, Circos Brand Karma showcases how Abacus' top hotel customers and other hotel brands can leverage on social media to listen to their guests and use the company's analyzed data to make critical business decisions. Read more »