Our Answers

The next big meme has landed. It's short, ridiculous, and involves dance party antics. Here's why doing the Harlem Shake can do for your brand. Read more »

Las Vegas launched a tourism marketing campaign to attract non-regulars, but their site has a conspicuous absence: reviews. Here's why that's a bad gamble. Read more »

Our COO Mario Jobbe offers 10 tips for successful social media implementation for luxury travel brands and the hospitality industry as a whole. Read more »

One biting Yelp review has recently come under fire by the very business it criticizes, bringing to light the power of reviews to make or break a business. Read more »

Trip Advisor's star rating system is not an effective means of comparing guest sentiment across hotels. Read more »

With the rise of China, what should you do to tap into their social sphere? Read more »

Who's the best fit for the job? Selecting one turns out to be no easy task. Read more »

Social Media is a powerful channel of engagement and communication that has never existed before. But what is the ROI behind all the social media efforts? Read more »

Someone's badmouthing your hotel in your reviews. It's not true. What should you do? Read on. Read more »

Someone's badmouthing your hotel in your reviews. It's not true. What should you do? Read on. Read more »

Understanding the social media perception of your brand can help Revenue Managers get ahead of the curve. Read more »

Should I respond to every review on TripAdvisor? It seems to me that some properties respond all the time but their responses are pat-answers that don't mean anything. Read more »