Trip Advisor's star rating system is not an effective means of comparing guest sentiment across hotels.
Getting social in China
posted by Morris Sim
With the rise of China, what should you do to tap into their social sphere?
Your Social Media Manager
posted by Morris Sim
Who's the best fit for the job? Selecting one turns out to be no easy task.
ROI on Social Media
posted by Morris Sim
Social Media is a powerful channel of engagement and communication that has never existed before. But what is the ROI behind all the social media efforts?
Dealing with fraudulent reviews
posted by Morris Sim
Someone's badmouthing your hotel in your reviews. It's not true. What should you do? Read on.
Social Media in Revenue Management
posted by Morris Sim
Understanding the social media perception of your brand can help Revenue Managers get ahead of the curve.
Responding on TripAdvisor
posted by Morris Sim
Should I respond to every review on TripAdvisor? It seems to me that some properties respond all the time but their responses are pat-answers that don't mean anything.