About: Musee Wu

Brand Karma is supporting a research project which examines the relationship between emotions and recommendations on sites such as Tripadvisor. This article from Hospitality Net is part of a wider research project being done by EHL (Ecole Hoteliere Lausanne). Read more »

QR codes are shaping up to become a big player in 2012. Today, we take look at some of the coolest QR code campaigns and interesting ways to implement them. Read more »

Morris Sim unveils Brand Karma Express Editions - a free version of our social media analytics tool - at WIT 2011 in Singapore. Read more »

Fabio and his hair, wrinkles, and age-defying muscles replace Mustafa as the new Old Spice guy. Absurdity, grammatical errors, and waves of "dislikes" ensue! Read more »

Whether you love her, feel offended by her, or simply don't understand her, one thing is undeniable: Lady Gaga is a new breed of super-famous, born and bred for the age of new media. And it's time to take notice and learn from her special blend of self-promotion. Read more »