About: Avery Ho

Having recently grounded the entire fleet of planes globally, Qantas Airlines started a Social Media campaign, asking passengers to share what is their dream luxury inflight experience. It appears as it they forgot the heartache & headache that they caused innocent passengers. Read on to see how this campaign backfired and what others have to say about #Qantasluxury! Read more »

Why do videos go viral? How do you make one? Will it really go big? Morris Sim, Co-Founder & CEO of Circos Brand Karma answers an all-time favorite question about creating viral videos. Read more »

Perceptions, expectations, guest satisfaction…what is the relationship between them? Why do we need to know how they affect each other? Morris Sim, Co-Founder & CEO of Circos Brand Karma answers a question about how perception scores relate to guest satisfaction feedback. Read more »

Ever wonder how and what Social Media gurus out there do online? Which sites do they go to and how do they effectively get information from out there? Morris Sim, Co-Founder & CEO of Circos Brand Karma shares how he uses Social Media. Read more »

Rome wasn't built in a day but in modern times, one can destroy it using Social Media. Like in "Spiderman", great power with great responsibility. How can we handle the power of Social Media and to ensure we use it for good? Morris Sim, Co-Founder & CEO of Circos Brand Karma answers a question about how Social Media plays a part in revolutionary causes. Read more »