Your Social Media Manager

Question:
Where can I hire people who can help me with all this social media stuff?

-DOSM attending a conference in Thailand

Our Answer:

You might want to think broader than just social media. Digital marketing is a new competency that will be a foundation of your future business. Digital marketers are notoriously difficult to find because they’re multi-disciplined… remember how difficult it was to get a Revenue Manager?

To start with, you want to find someone who has a broad-based aptitude in logic, applied math, communications, and who already is a native to this digital landscape. You also want the candidate to be passionate about your brand, because otherwise after they gain experience they’ll just go somewhere else with a higher pay because they’re in high demand! Hospitality experience, while desired, can be learned on the job.

Finally, with this caliber of talent whose program can contribute up to 50% of your business (not just direct) — you don’t want to hire a junior level person and pay him/her a measly salary.