ROI on Social Media

Question:
What is the ROI on social media?.

-DOSM attending a conference in Singapore

Our Answer:

The succinct answer is the survival of your business. It might seem blunt but social media is a powerful channel of engagement and communications that has never existed before. It’s also the preferred way for Gen Ys and younger to communicate with each other. When you consider the fact that 50% of the world’s population is under the age of 30, ignoring this would be like ignoring email.

To get true ROI out of social media investments we recommend that you have a phased approach, starting out with monitoring your reputation to maintain operational excellence — something you have to do already anyway to please your existing customers! Thereafter, you can progress to engage in social media and someday turn it into a new branding and distribution channel for your business.