Getting social in China

Question:
What should I do about China? Does it make sense to set up something on Kaixin001?

-DOSM in a city hotel

Our Answer:

Perhaps. China has a set of services that are tailor-made for the local market. While the services may have similar functionalities, the impact from a cultural perspective might be different.

Furthermore, this isn’t just true in China, but for many large local markets (e.g. Japan, Russia, Brazil). So rather than just thinking about what to do for China — it’s more strategic to think about the local markets you want to be in and develop a specific plan customized for those key markets.