Hotel Social Media Listening & Reputation Management

Our philosophy is simple: tracking and listening to your social media must deliver measurable business results. Concepts that were important before the days of social media – like increased revenue, brand value, guest satisfaction, and loyalty still apply to CEOs, GMs, and Owners today.

Brand Karma Analytics is used by the world’s most-admired hospitality brands to deliver just that. Here are some of the reasons why clients choose our tool over the competition:

Designed
for Hoteliers

Brand Karma Analytics is built for hoteliers at both the local property and at the corporate office. Our sentiment analysis technology has processed tens of millions of hotel reviews to understand and measure the social media about hotel brands with remarkable accuracy.

Quality
over Quantity

It’s easy to claim you track thousands of social media sites by using simple web APIs – but that doesn’t matter if consumers never see your brand on those sites. A great social media analytics tool focuses your attention on the sites that are having an impact on your customers’ perception and purchase decisions.

The Industry
Standard

We’re proud to be a partner of influential sites like TripAdvisor to provide deep insights from the places your customers live and play online.
Analyst firms like PhoCusWright choose Brand Karma to power their industry reports.

Perception
is King

Not all reviews are created equal –Brand Karma Analytics is the only tool to accurately simulate the research process a consumer goes through before making a travel purchase decision. We measure what your customers see, because their perception is what impacts your bottom line.

Robust Competitive Benchmarking

Comparing your brand is crucial to any business. Brand Karma provides you with best-in-class competitive benchmarking – in scorecards, trended reports, and exported PDFs for executives and owners. You can update your comp set at any time using our intuitive user interface to compare your property with hundreds of thousands of hotels around the world.