Social Media Listening (Analytics)

We’ll be honest. The social media listening space is crowded these days. As one of the first social media analytics tools in the market, we’ve seen lots of new companies jump on the bandwagon. So how do you cut through the noise and choose the best solution for your brand?

 

Our philosophy is simple: tracking and listening to your social media must deliver measurable business results. You know – the things that were important before the days of social media – like increased revenue, brand value, guest satisfaction, and loyalty. Things that your CEO, GM, or Owner care about most.

 

Brand Karma Analytics is used by the world’s most-admired hospitality brands to deliver just that. But here are some of the reasons why clients choose our tool over the competition:

Quality over Quantity: It’s easy to claim you track thousands of social media sites by using simple web APIs – but that doesn’t matter if consumers never see your brand on those sites. A great social media analytics tool focuses your attention on the sites that are having an impact on your customers’ perception and purchase decisions. We’re proud to be a partner of influential sites like TripAdvisor to provide deep insights from the places your customers live and play online.

Designed for Hoteliers: We know hospitality. Brand Karma Analytics is built for hoteliers at both the local property and at the corporate office. Our sentiment analysis technology has processed tens of millions of hotel reviews to understand and measure the social media about hotel brands with remarkable accuracy. For this reason, leading travel Analyst firms like PhoCusWright choose Brand Karma to power their industry reports.

Perception is King: Not all reviews are created equal – what’s front-and-center on your hotel’s Facebook Wall today may be almost invisible two weeks from now as new posts get published. Brand Karma Analytics is the only tool to accurately simulate the research process a consumer goes through before making a travel purchase decision. We measure what your customers see, because their perception is what impacts your bottom line.

Leaders in High-Growth Markets: We’ve built Brand Karma Analytics to measure social media globally, but we specialize in high-growth and influential markets. With a technology team based in Asia-Pacific, we’re best-in-class at measuring the local social media on the sites that make a difference within the high-growth markets such as China.

Robust Competitive Benchmarking: Comparing your brand to its competitors is one of the most powerful applications of social media analytics. Brand Karma provides you with best-in-class competitive benchmarking – in scorecards, trended reports, and exported PDFs for executives and owners. You can update your comp set at any time using our intuitive user interface to compare your property with hundreds of thousands of hotels — whether down the street or around the world from your hotel.

Holistic Solutions: Monitoring social media is often the beginning of a longer-term marketing, branding, or revenue management strategy. Brand Karma’s consulting, social media optimization, and social advertising practices make us a one-stop shop for social media solutions.

Know Your Influencers: Brand Karma Analytics tells you who is most important to your brand within social media, based on the dimensions of social media influence. This informs critical business decisions and enables Social Media CRM initiatives.

Tried and True: In his book, Outliers, Malcolm Gladwell explains it takes 10,000 hours or more to become excellent at something. We’re proud to have lived and breathed social media as a company for six years (and well over 10,000 hours for most of our individual employees!). Our clients and references speak for themselves and we look forward to the opportunity to work with you.
 

…We invite you to sign up today, or contact us with questions.