Circos Brand Karma Makes Social Media Analytics Free for Hoteliers

Brand Karma Express Edition enables hoteliers to monitor, analyze, and act on social media with industry-leading sentiment analysis and reputation management.

SINGAPORE – October 18, 2011 – Today Circos Brand Karma announced the availability of a free Social Media Analytics Tool for Hoteliers, Brand Karma Express Edition. This tool is available for sign up at http://www.brandkarmax.com.

Brand Karma Express is a powerful social media analytics tool designed with an intuitive user interface which allows hotel managers to discover customer sentiments and respond to issues on three major sources consumers research information about travel: Facebook, Twitter and TripAdvisor.

Managing consumer-generated content from multiple sites is an overwhelming task. Brand Karma Express generates one simple, consolidated report on mentions about designated properties or brands.  In the report, each mention is analyzed to clearly indicate whether it’s positive, negative or neutral.

To make the analysis actionable for hoteliers, Brand Karma Express also features a user-friendly issues management feature like a hotelier’s logbook.  This enables hoteliers to assign an owner to each social media posting and track its resolution.  This means that hoteliers can finally streamline customer issues arising from social media into standard operating procedures.  A 2-minute tutorial on Brand Karma Express is also included (see below).  Additionally, hoteliers can choose to receive daily or weekly email notifications on their brand reputation in social media as part of their Brand Karma Express subscriptions.

Brand Karma Express is designed for independent properties and first-time hotels that may not yet be ready to make a significant investment in social media management.

CEO and Co-Founder, Morris Sim, said, “We feel that basic social media analysis has become a hygiene tool to manage your hotel’s reputation and everyone should have access to it.  Social media has democratized the ability of people to share and we hope this free tool will democratize the ability of every hotel to know what its customers are saying about it and to respond appropriately.”

For hoteliers who want to better diagnose their brand reputation, or understand their competitive standing, an upgrade option to the industry-leading social media analytics tool, Brand Karma Standard Edition, will be offered to all users.

Circos Brand Karma starts accepting sign-ups for Brand Karma Express today at www.brandkarmax.com.