The Truth behind Love

Ten year olds, true love, and a diamond ring. They say kids say the darnest things, yet their take on true love in this video is so darn true. In Tiffany’s latest video, they combined the sincerity of their rings with the honest opinions of kids on true love. This video is part of their “What Makes Love True” campaign that seeks to help people learn more about true love and romance. This is an example of successful brand building as Tiffany seeks to be an advocate for true love, which is universal in nature, and establish this as the soul of the company.

No Youku video available for this one.