You LOL, You lose
Fail, Cute, and OMG. These are the 3 names of Frijj’s new milkshakes, but they also happen to be the videos that are stimulated to make you laugh on their new microsite. The game pits players against each other to see who can last the longest in refraining from laughing out loud against the funniest videos on Youtube. If you do, you lose.
The game creatively fuses humor, face recognition technology, and interactivity with an otherwise passive laughing audience. Now you can share with your friends how funny the videos are, and boast how long you lasted not laughing. It also pulls in the Social effect by encouraging players to challenge their friends, hence spreading positive word of mouth. Frijj should be laughing their way to more views with this one.