Rico takes Air New Zealand on a ride

The trick to Air New Zealand’s newest campaign? Create a mascot, add a weird accent, rope in a few celebrities, and subtly showcase the fine features of your plane.

The slightly odd airline mascot, Rico, pokes fun at celebrities who happen to lie on the comfortable sky couch of Air New Zealand, in this case, David Hasselhoff. Stars featured so far include rapper Snoop Dogg . The All-Blacks also feature in a safety video for the airline.

In all, Air New Zealand has been running a successful web video series which not only engage audiences with humour and star power, but also subtly showcases what their Boeing 777-200 and Air New Zealand flight has to offer.