Travel Daily News features Circos Brand Karma
This article emphasizes the importance of traveler hotel reviews, and showcases Circos Brand Karma’s newly developed metrics, featured by Travel Daily News (June 21st, 2010).
Please click here for the online article.
Traveler hotel reviews have become central to the online hotel shopping process. It is increasingly important for hotels to monitor online reviews and benchmark their activity against their competition.
This article also showcases PhoCusWright’s partnership with Brand Karma by Circos to develop two key metrics to help hotels gauge their performance on traveler reviews – Buzz and sentiment (STAI).
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