Taking social networking sites and online customer reviews seriously

This press release has Morris and Craig Fong underline the importance of social networking sites and online customer reviews, featured by the Travel Trade Gazette (TTG) MENA (January 15th, 2010).
Please click here for the online article.
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Listen. Quantify. Engage. Morris says, “If you’re in the travel industry and have not taken online reviews seriously, then you would already have lost the business of the consumers who use them to make their purchase decisions.” Along with Craig Fong, they share insights into hotel experiences with social media, guest satisfaction, and loyalty based on online reviews.

Craig Fong is the Director of Sales and Marketing, Movenpick Resort and Spa Karon Beach – Thailand.

TTG Middle East & North Africa is part of the TTG group worldwide, featuring well researched and comprehensive coverage of 19 regional countries, as well as providing up-to-date regional and international travel industry news. Their main publication was established in March 1996 and is the premium travel trade publication in the region.