This article highlights the wave of change that Bing Travel could bring to the travel industry if the launch hype translates into repeat users. (June 12th, 2009).
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Bing aims to make travellers smarter, for making better informed decisions regarding travel. The trail of Bing not only looks for the best price, but also, the best personal fit.
According to Microsoft, a Bing Travel survey found that 52% of travellers search three or more sites before booking airfare. The survey also found that 42% of travellers spend between one and four weeks weighing travel options.
Yeoh Siew Hoon is an editor and commentator for 4Hoteliers.com, and writes a regular column on news, trends and issues in the hospitality industry. 4Hoteliers is a leading hotel and travel news portal for the travel industry, and serves an international audience of executives and other professionals.